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  • 3 years ago
How To Write Better Content

How To Write Better Content

Today's guest is will be helping us with a topic that a lot of my students struggle with: how to write good content. Whether you want to write a pitch, an article, a blog post, or a book, John Peragine has answers on how to get it done--and how to make it your best work yet. John Peragine is a freelance journalist and writer. He is the author of 12 books, has ghostwritten hundreds of others, and writes for the New York Times, Reuters, and Bloomberg News.
When you get the call...answer. When John got his big shot at Bloomberg, it was because he took initiative when he had an opportunity! John had basic confidence in his abilities, but he saw a gap between that and what he needed. So he then did everything humanly possible close that gap. This kind of initiative PAYS!
John's number one tip for getting booked: just ask! If you know a journalist, let them know what you do! You never know when they will take you up on it.
A good story: is authentic. Often people edit themselves before the s

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