My guest today is a guy who’s helping me get over my resistance to all things social media. Phil Gerbyshak is the Director of Social Strategy at Actiance Incorporated. He’s also an award winning speaker, author of four books, several thousand articles and over 50,000 tweets. Phil has spent the last ten years dedicated to learning, teaching and sharing all that he can about social media. His work has taken him all over the world to share his insights into building relationships using social platforms. He has been featured in The Wall Street Journal, USA Today, Financial Times and many other publications.
Social media: Social media is but one weapon in your arsenal of things to do, it is not the only thing. There is no silver bullet so anybody who tells you that they have the answer to how to get you to do anything is completely wrong. There’s many answers. Some take more effort, some take more time, sometimes you get lucky but all of them require work.
Using social media effectively: Th