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  • 2 years ago
How to go from grit to great

How to go from grit to great

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”?  Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting Your Messag

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