Today’s topic is one that gives a lot of us media expert’s sweaty palms. We’re going to talk about our websites and more specifically how to use them to get media attention. Heather Lutze is a widely acclaimed speaker, trainer and consultant who literally wrote the book on search engine optimization (two books in fact): The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing. She’s going to teach us everything from how to use Google to spy on your competition and what to look for to which key words will best drive customers and the media to our sites.
Getting started with SEO: The biggest mistake is not implementation but in the correct usage of content and keyword phrases your potential audience will be searching for. Your keyword phrases should be what the users are searching for on Google. You could use a phrase that fits and be the #1 hit on Google for that