Jen Grisanti is an acclaimed story and career consultant at Jen Grisanti Consultancy Incorporated. She’s also a writing instructor for NBC’s Writers on the Verge, a former studio executive and a blogger for the Huffington Post. Jen is the author of Story Line: Finding Gold in your Life Story, TV Writing Tool Kit: How to Write a Script that Sells and her latest book, Change your Story, Change your Life. She is an absolute power house. We share a lot of similar ideas around the theme of your story is everything and everything is story and how that really colors your reality, your relationships and your business.
Three different stories that entrepreneurs need to think about:
1. The story of what led you to open your company (your why). Your personal dilemma is your why. Understanding your why is everything to your success.
2. The story of your company (your company’s why). The why of Jen’s company was looking at her customers and recognizing with her clients what their why was a