During this podcast we cover a variety of reasons why CI pros need to regulary mine web analytics. This includes:
Why tools such as SimilarWeb are solid sources for competitive intelligence.
How you can you use web metrics to identify disruptive companies before it's too late.
Why web analytics are sometimes overlooked as a source of competitive and market intelligence.
How to be more effective when mining web metrics.
For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources