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Sell Like the Avengers: Learning from Nic Read

Sell Like the Avengers: Learning from Nic Read

The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict. In much the same way modern B2B sales teams need to find a way to blend all of the team’s skills and abilities into a single sales process. Nic Read read, the founder of SalesLabs, co-founder of RGI and EdX, researcher, author, consultant, and teacher, shows us how in this podcast interview with the host of B2B Revealed, Sean Campbell, CEO of Cascade Insights. Nic and Sean discuss old sales habits that need to change and new approaches that need to be taken. All based on the extensive amount of research Nic has done over the years.  Including a recent series of 1,000 interviews with B2B sales professionals and their managers. Love this show?  Give us a review on iTunes, Soundcloud, or Stitcher