In this podcast episode, Cascade Insights CEO Sean Campbell interviews Adele Revella, the author of“Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business”.
During the interview Sean covers:
What makes a great B2B Buyer Persona
How B2B Buyer Personas differ from B2C Personas
Effective research techniques for B2B Buyer Persona development
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