In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
Nic Read is the co-author of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top and the author of Target Opportunity Selling: Top Sales Performers Reveal What Really Works.
Their conversation runs from:
How to engage with C-level executives for B2B market research studies.
What happens to the buyer’s journey when B2B marketers rob their salespeople of conversational opportunities.
The distinct and separate roles that B2B marketers and sales teams should play.
How B2B market research vendors should respond to RFPs.
Transcripts for episodes are available on our site at - www.cascadeinsights.com/podcasts