In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
Their conversation covers:
Why the audience of your presentation needs to be defined beyond just simply saying it's for an "internal audience" or "external stakeholders."
Why graphs and data aren't always the most effective way to communicate your point.
The best times to use line graphs, bar graphs, and tables (and why pie charts are evil.)
How to structure an effective presentation.
Looking for show transcripts? You'll find them on our site at www.cascadeinsights.com/podcasts