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  • 3 years ago
Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015  - An Interview with Brent Ada

Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 - An Interview with Brent Ada

During this podcast, Sean talks with Brent Adamson, Managing Director at the Corporate Advisory Board (CEB).

How B2B companies are buying differently in 2015.
Why 57% of the buyers journey is inherently digital.
Is Win/Loss the right thing to consider anymore?
Why in today's world, it's even more important to consider the customer's journey
Why you may need to "unteach" your customers.

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