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  • 2 years ago
B2B Book Review: Get Original with Ideas, Risks & Procrastination

B2B Book Review: Get Original with Ideas, Risks & Procrastination

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Originals: How Non-Conformists move the world. 
He covers:

How non-conformity in a business context leads to originality.
Why even risk-taking entrepreneurs "pack a chute."
Why Originals are procrastinators.  And how that can be a good thing.

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