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  • 2 years ago
B2B Book Review: Disrupted - Misadventures in Startup Land

B2B Book Review: Disrupted - Misadventures in Startup Land

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell reviews and pulls the key nuggets from the book, Disrupted: My Misadventures in the Start-Up Bubble, by Dan Lyons. He covers: Why Lyon's comments on Inbound Marketing are simply not accurate. Lyon's observations about ageism and rapid turnover in startups. Why the use of Teddy Bear as a customer stand-in at Hubspot is just plain ridiculous. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

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