During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo.
The difference between using Google and a tool like BuzzSumo for intelligence collection.
How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data.
What happens when you type a competitor's domain name or keywords that are aligned with a competitor into BuzzSumo.
For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.