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  • 4 years ago
Analyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson

Analyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson

During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo.
We cover:

The difference between using Google and a tool like BuzzSumo for intelligence collection.
How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data.
What happens when you type a competitor's domain name or keywords that are aligned with a competitor into BuzzSumo.

For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.

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