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  • 2 years ago
5 Reasons Companies Kill Their Market Research Teams

5 Reasons Companies Kill Their Market Research Teams

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell covers how 5 Reasons Why Companies Kill Their Market Research Teams. These reasons include: The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Listen in so you can learn how to avoid these pitfalls and keep your market research team surviving and thriving. Looking for show transcripts?  You'll find them on our site at www.cascadeinsights.com/podcasts Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Reviews, and then click "Write a Review."

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