Like anything else marketing likes to follow trends. Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space.
It is so popular because it works! The concept has been around as long as modern business and while it has used other names, the strategy and psychology behind it remains the same.
We share loads of ideas, examples and mistakes when using tripwire offers in your marketing. By the end of this episode you will so excited to give this a go in your business (if you have not yet done so already).
Check out one of our most read and most popular posts: 5 Ways To Master Tripwires.
Our DTI members love the fact that they can give us examples of their marketing and get feedback to help them not make expensive mistakes. Find out more about our membership here.
In this episode:
03:00 - The most downloaded podcast
05:30 - An amazing tool you can use to have genuine scarcity in your marketing
09:10 - What a tripwire is
11:05 - The