A successful business will no doubt have competitors and needs to constantly innovate to stand out from them. A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work out what to sell or how to position themselves in the market can also benefit from studying potential competitors, or the businesses they want to be like. No matter what stage your business is in, you can use the data from your competitors to understand what keywords to use to write content to be found via the search engines and how to position yourself online so new clients can find you. It is now incredibly easy to get the info you need with iSpionage. In this episode we introduce you to their Director of Marketing, Joe Putnam, who will share some insider tips about using competitor research.
Interested in doing this research for your business and feeling a little overwhelmed? D