In this week’s episode of the ArtTactic Podcast, Scott Phillips, co-founder and CEO of Rise Art, an online art gallery in which you can buy or rent contemporary art. First, Scott explains why Rise Art has made renting art a significant component of their business model. Then, Scott argues why renting art actually isn’t a new concept in the art world, but is new at a lower price point. Also, Scott gives us a sense as to who is the kind of collector who is choosing to rent over immediately buying the artwork from Rise Art. Lastly, he discusses the importance of social media in today’s online art market.