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  • 2 years ago
Perfecting Your Shave with the Model T – AOTK 134

Perfecting Your Shave with the Model T – AOTK 134

In October 2014, Gareth Everard raised almost $150,000 on Kickstarter with a razor. Within a few months, he’d shipped a bad product to 2,500 people who backed his campaign. In this week’s podcast we learn how he overcame manufacturing problems to make his backers happy again, how he’s crowdfunding an even better razor now, and what lessons he’s learned in the process.
Rockwell Model T Razor and Razor Blades - Shaving, Perfected
Key Crowdfunding Takeaways
How crowdfunding can launch you into a full-time business overnight
Effectively using Reddit to market your campaign
Getting a following and growing your email list
Determining how much time to dedicate to the pre-launch portion of your campaign
Getting your project ready for manufacturing and production
How to deal with issues in production, manufacturing and logistics
Making a product even better after a successful crowdfunding campaign
The Obstacle is the Way
The Rockwell Model T on Kickstarter
The Rockwell 6S on Kic