Note: The audio quality of this episode was compromised by a poor recording device. We were working with translators and recording over the phone, which affected the quality.
Just like many other crowdfunding projects, this one starts with a problem. When faced with a need to lose weight, Mark Wood found that there just wasn’t a weight system that suited his needs. Enter the Gripbell. In this episode you’ll get valuable tips on creating a product, prototyping and taking your project to Kickstarter!
GRIPBELL | Versatile Grip, Workout Differently
“Never, never, never give up.” - Winston Churchill
Key Crowdfunding Takeaways
How to get started once you have an idea for a new product
How the prototyping process works
How to prepare your marketing before the campaign launches
What marketing initiatives bring the highest return
What conversions rates to expect on ads
How to set up rewards and pricing
Gripbell on Indiegogo
Gripbell on Kickstart