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Art Heroes Review (in production)
Artist Advisor Aletta de Wal is equal parts artist, educator and entrepreneur. She makes make art marketing easier by breaking it down to meet your goals and fit your time, energy and money. She provides templates and steps to follow that make the business side of art simpler. Aletta is currently working on a new book My real job is being an artist (what you should know before you quit your day job or get one) expected out late this fall. I had a chance to read an advance chapter of the book on clichés and myths about the life, career and business of being an artist. These are the stories that can both draw people to the arts and at the same time prevent real success.
Here are a few quotes from the beginning of the chapter on myths and clichés:
When the "real job" of being an artist is devalued, so is the art. Tenacious myths about the art lifestyle are so deep-rooted in society that s