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  • 2 years ago
"We’re trying to do for socks what Starbucks did for coffee." - Episode 227 - The Less Doing Podcast

"We’re trying to do for socks what Starbucks did for coffee." - Episode 227 - The Less Doing Podcast

Summary: In Episode #227 Ari and Nick welcome Dave Heath from Bombas Socks onto the Less Doing Podcast. Growing up, Dave was always irritated by the toe seam in his socks. As he got older and became more interested in fashion, he discovered there was no affordable, high-quality sock in the marketplace, so he filled the niche with Bombas Socks. Listen to learn how Dave made the most of a small window of opportunity, and how the lessons from his experience can be extracted for universal benefit. Time Stamped Show Notes:   15:15 – Introduction of Dave Heath 15:45 – “An engineering marvel” 16:05 – How Dave got the idea 16:45 – The sock marketplace 17:15 – Premium socks were marketed to specific athletic categories 17:50 – But they did have a real difference in quality 18:10 – He took the good qualities and made something with a lower price point 18:30 – Multi-purpose socks 19:30 – Bombas Socks are geared to a mass market 20:20 – “We’re trying to do for socks what Starbucks did for coff

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