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  • 1 year ago
Sending Personalized Gifts - The Leverage Podcast with Gregg Alyce - Episode #254

Sending Personalized Gifts - The Leverage Podcast with Gregg Alyce - Episode #254

In this episode of the Leverage Podcast, Ari and Nick interview Greg Segall, CEO of Alyce, a gifting service that matches customers with their intended recipients with unique B2C based gifts. Alyce strategically profiles its customers using social data to find that perfect gift. Listen as Gregg gives us the inside look into Alyce’s services and how sending a personalized gift has a greater impact to those on the receiving end.  Key Quote  “Everyone knows that when you send a gift that’s personalized to any individual, it’s a hundred times more impactful than when you’re actually just sending a generic gift to anybody.”  What You’ll Learn  What Alyce is and how it works  The impact that gifts have when sent in the perfect timing  How Alyce does extensive research to match gifts  What other platforms Alyce uses to source information  Alyce only needs your first name, last name, company name, and email  How gift suggestions are made  How Alyce profiles a customer’s demographics

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