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  • 10 months ago
303: JT McCormick - Pimps, Prostitutes, & Perseverance

303: JT McCormick - Pimps, Prostitutes, & Perseverance

“I’m often asked ‘What’s the one thing?’... The fact is, it’s not one thing. It’s the course of several things… but if someone wants me to give them one answer, I express that it’s mindset: What are you going to do to achieve success?”   JT McCormick’s childhood was fraught with poverty, violence, gang activity, and incarceration. Despite these challenges, he has become the CEO of Book in a Box and one of the premier experts on scaling and growing a business. In this episode, Ari and JT discuss the importance of mindset, discipline, and sacrifice on the road to success.   Outline:   0:25 - Ari opens the podcast and introduces his guest, JT McCormick 1:20 - JT talks about his start in the professional world and his introduction to Book in a Box as an author. 2:15 - Ari and JT discuss his backstory and the challenges of his childhood. 4:14 - JT shares a moment from his youth that changed his outlook and set him on the path to success. 5:40 - Even though he was never exposed to entrepre