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  • 4 years ago
JeanMcFaddin, Owner of McFaddin Associates and former Macy’s East Senior Vice President

JeanMcFaddin, Owner of McFaddin Associates and former Macy’s East Senior Vice President

Join a fascinating discussion with Jean McFaddin, past producer of the Macy's Thanksgiving Day Parade, as she shares the story of how she re-built the parade from a “sad” event to the spectacular and iconic one that nearly 50 million people watch each year. Listen also as she talks about other, complimentary “events within the event.” These are so important and enjoyable as they build on and contribute to the success of a “Main Event.” Sometimes, as Jean can attest, these become iconic on their own!

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