How can you improve both customer and employee satisfaction? By getting customers to provide feedback on individual employee service performance.
Shep Hyken interviews Kevin Berk, creator of a new customer rating platform called ServiceGuru, about how using services like these can improve your company revenues.
Shep Hyken begins his opening comments by asking, “How much does bad service cost your business?” and “What is the value of a customer who leaves you?” If you multiply the value of a customer by the number of customers who leave you, you have a good estimate of what losing those customers cost you.
Now, not all customers leave because of poor customer service. Some of them leave for reasons beyond your control. Sure, new customers can help negate some of the effects of lost customers, but not only do you lose the business of unhappy customers, you also lose when those customers share their negative feedback with everybody else.
Shep begins his inter