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John Ruhlin On Using Gifts To Cut Through Noise, Increase Revenue, And Retain Your Customers

John Ruhlin On Using Gifts To Cut Through Noise, Increase Revenue, And Retain Your Customers

Shep Hyken speaks with John Ruhlin, the number one Cutco Knife salesman in the world and author of his new book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” John shares gift giving strategies and ideas for you to use in both your personal and business life. John has taken the act of gift giving and turned it into an art. Don’t make a logo mistake or giving something that won’t be remembered – or even appreciated. And, why giving food or candy is a bad idea. Everyone can use these great tips from the guru of gift giving, so don’t miss this episode of Amazing Business Radio!

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