When you have a conversation with Jon Content about his career goals, and he says that he’s not looking for longevity and doesn’t really want to be a multi-platinum selling artist…people usually take it the wrong way. But if you bother to continue the discussion long enough, you realize, it’s not for lack of ambition. Rather, a dedication to quality for however long he’s lucky enough to entertain.
Hailing from Northwest Chicago, Jonathan Adams grew up admiring the typical rapper influences-Kanye West and Common. Although his diverse, Mississippi born, military childhood abroad background, was anything but.