Carol Roth joins Jeffrey. National media personality and New York Times Bestseller, Carol is an entrepreneur that provides strategic business strategy and planning to both entrepreneurs and Fortune 500 companies. She always tells it like it is and visits All Business to share her tactics, the story behind her business column- Spinach In Your Teeth and why she believes entrepreneurs need a regular reality check. Lessons Learned: Win the war, not always the battle. Don’t wear business beer goggles!Don’t quit your day job… test your ideas before you put it all on the line.Watch out for your ego! Is this going to have real ROI or just make you feel special?Honesty is always the best policy in business.