Marianne McBride, the Council on Aging in Sonoma County's President and CEO of six years discusses their marketing initiatives, strategies and difficulties. She dives into how their company has changed, how their Noble Spoon venture came to fruition and what they see for the future. Marianne also discusses their fundraising and events that help them supply close to 300,000 meals to seniors (and other services) every year. Looking to beef up your marketing plan? Listen and see how Marianne have helped one of Sonoma County's most successful non-profit grow exponentially in just a few short years.