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  • 2 years ago
How to Hold a Proactive and Productive Open House

How to Hold a Proactive and Productive Open House

In real estate, there are several ways to generate leads...some more effective than others.  All approaches will usually fall into two categories.  They are either proactive or passive at their basis.  Proactive is defined as a person, policy, or action creating or controlling a situation by causing something to happen rather than responding to it after it has happened. Passive is defined as accepting or allowing what happens or what others do, without active response or resistance. So, clearly, we are going to have more influence over the results when we’re proactive in our activities. This would be a good time to take a look at what you’ve been doing to generate leads and determine which category most of your prospecting efforts fall within.  What we often discover is many of the approaches we’re using are passive, thus contributing to slow responses and lower quality leads. Let’s first look at some of the passive ways leads could be generated. They would be sitting open houses, talk