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  • 2 years ago
Olivier Laouchez Of TRACE on evolving in the digital media space

Olivier Laouchez Of TRACE on evolving in the digital media space

Olivier Laouchez, who hails from Martinique (French West Indies), is the charismatic co-founder and CEO of Trace, one of the world's leading urban entertainment platforms that reaches over 200 million multicultural and multiethnic youth in 140 countries around the world.

Initially a print magazine published in New York and London, Trace was relaunched as a multimedia group in 2003, and now operates 20 TV channels under several sub brands and formats: TRACE Urban, TRACE Tropical, TRACE Toca, TRACE Gospel and TRACE Sports Stars.

Mor recently, Trace has continued to invest aggressively in the digital video, FM radio stations, mobile services, content production and event production.

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