In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks about the fundamentals of cross device tracking, how the technology works, and the benefits for both merchants and affiliates.
Jeannine is a Senior Account Manager with Affiliate Window US where she works closely with many of their largest programs such as 1&1 Internet, Lonely Planet, Agoda.com, and Ctrip.com.
Jeannine is also a frequent speaker at numerous events including Affiliate Management Days, Affiliate Summit and Bloggy Con, and is a regular contributor to iBlog Magazine. She is a prominent affiliate advocate in the fight against the affiliate nexus tax both in Colorado and other states.
Cross Device Tracking Overview
Jeannine, who was the guest of Affiliate Buzz #339, draws from common everyday experiences to illustrate what cross device tracking is and how it affects affiliates. Spending time online isn’t limited to home computers. People