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  • 2 years ago
Podcast:  Improving Cross-Border Expansion with Gene Detroyer:  Part 2 - Adventures in Global Expans

Podcast: Improving Cross-Border Expansion with Gene Detroyer: Part 2 - Adventures in Global Expans

Our guest on today on Adventures in Global Expansion Podcast is Gene Detroyer. Gene is a recognized thought leader in cross-border expansion.  After 17 years of marketing and management in consumer products for global companies, including Mobil and the Van Leer Group, Gene launched several entrepreneurial ventures.  He later sold the companies he created.He teaches entrepreneurship and strategy to international students at the New York campus of the European School of Economics, and at the Paris campus of the Weller International Business School. In addition to teaching, Gene now also advises foreign companies to help them bring their products to the U.S.   He is also Executive Director of the the G2Experience, focused on innovative cultural training and immersion.  This is the second of our series of podcast interviews with Gene, discussing why so many cross-border expansion deals fail, and some possible solutions. In today's podcast, we talk about some of the ways companies and even

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