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  • 2 years ago
562 - Paul Gaudio: Global Creative Director at Adidas

562 - Paul Gaudio: Global Creative Director at Adidas

When you're the Global Creative Director of a brand pushing out twenty thousand products in a year odds are you have your head screwed on pretty straight. Paul Gaudio heads up this role at Adidas and he lets Mark into the Mothership for a look around at what it takes to stay at the forefront of popular culture for decades. From the infamous Shell Toes that started it all to the block spanning lines that form for a brand new pair of Yeezys, there is design, strategy, and unpredictability at every step of the process. Adidas sits at the delicately balanced crossroads of performance, fashion, and price point and it is Paul's job to oversee the brand's vision of why brought to life. The tie cutting, question asking corporate culture inside Adidas will surprise you with its "stay in beta" mentality that keeps them at the forefront of whats next as they poise to take over the largest sportswear market on the planet with Paul at the forefront of it all. Talking Points Second hand shell toe a