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Delivering a great customer experience is not really a technology challenge any more – Interview wit

Delivering a great customer experience is not really a technology challenge any more – Interview wit

Today’s interview is with Mark Smith, President of Kitewheel, which is the world’s only cloud-based Customer Journey Hub designed for innovative agencies and brands looking to move in step with the modern digital consumer. Mark joins me today to talk about the state of the customer journey, the rising amount of attention being placed on retention and what we can learn from a recent piece of research they have released. This interview follows on from my recent interview – You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen – and is number 236 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. Highlights from my conversation with Mark: Kitewheel’s business is centred on helping marketers doing a better job and are in the job of ‘runn

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