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  • 2 years ago
Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

Ben and David return to make their first foray into enterprise software,
covering Salesforce’s $2.5B acquisition of ExactTarget in 2013 with the
help of special guest and ExactTarget cofounder & CEO, Scott Dorsey. 

Technical note: due to an issue we didn’t catch during recording, audio
quality is significantly lower than usual for this episode (especially
David’s voice). We apologize but hope you’ll give it a chance anyway— Scott
offers great wisdom & insights, and the ExactTarget success story is a
inspiring one underdog entrepreneurs, especially (but not limited to!)
anyone located in the Midwest or elsewhere outside of traditional "Silicon
Valley-style” tech hubs.

Topics covered include:

* The decision to start ExactTarget post-internet bubble and in
Indianapolis, with zero software experience between Scott and
cofounders Chris Baggott & Peter McCormick
* Raising initial money from friends & family, followed by early
investment and mentoring from