Ben and David return to make their first foray into enterprise software,
covering Salesforce’s $2.5B acquisition of ExactTarget in 2013 with the
help of special guest and ExactTarget cofounder & CEO, Scott Dorsey.
Technical note: due to an issue we didn’t catch during recording, audio
quality is significantly lower than usual for this episode (especially
David’s voice). We apologize but hope you’ll give it a chance anyway— Scott
offers great wisdom & insights, and the ExactTarget success story is a
inspiring one underdog entrepreneurs, especially (but not limited to!)
anyone located in the Midwest or elsewhere outside of traditional "Silicon
Valley-style” tech hubs.
Topics covered include:
* The decision to start ExactTarget post-internet bubble and in
Indianapolis, with zero software experience between Scott and
cofounders Chris Baggott & Peter McCormick
* Raising initial money from friends & family, followed by early
investment and mentoring from