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  • 2 years ago
Episode 388: How to Reach the Right Contacts with the Right Messages. With  Victoria Godfrey.

Episode 388: How to Reach the Right Contacts with the Right Messages. With Victoria Godfrey.

Joining me on this episode of Accelerate! is my guest Victoria Godfrey, CMO of Avention (formerly OneSource). Among the many topics that Victoria and I discuss are the various ways Avention is helping drive revenue and growth for companies by harnessing target account and contact information. We also discuss account based everything, and how aligning marketing with sales, following the data, helps improve the number of closed deals.

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