Out-of-home entertainment is always setting the bar higher and higher for immersion. It is a new way for brands to engage with their fans, thus causing innovations in the VR space to expand even further. Those working in arcade and themepark environments are mixing in props that causes the demos to feel way more real. Rumble packs, image projections, haptics, wireless broadcasting, and smells all circle out from the out-of-home VR sector ready for the public to try. In addition, places like local zoos are looking into ways to reach their audience too.