Jordan Valley, Israel
We started this project with the idea of bringing to the area various mid to down tempo genres of psychedelic electronica. As far as we can tell, nobody seemed to be actively endorsing in these genres the region (or country), despite a large number of people who enjoy these things.
Our hope is provide those lovers of downtempo with a place to go and discover new music, and expose these genres to people who may not have heard them, or of them.
So with a love of outdoor parties and the colour and joy they bring with them, we strive to create a similar vibe indoors when cold, and outdoors when possible.
It all started in the Jordan Valley region with the belief that anyone should be able to dance their heart out to good music, and this particular flavour seemed glaringly absent.
Our goals are to:
Keep it varied
Keep it fun
Make this music more accessible
Shwaya Sound System