Queensland has always done politics a bit differently to the rest of Australia. The state has a history, for example, of electing authoritarian or populist leaders and throwing up mavericks. While the differences between Queensland and other states may have lessened in recent decades, there’s still a case to be made for ‘quirky’ Queensland. Such differences pose particular challenges for state and federal political campaigners who want to win in Queensland. Lorann will consider how they tackle these challenges by looking back over a century of politics in Queensland. She’ll review the historical causes of the differences mentioned above and apply a perspective from political marketing. Together, this will paint a picture of a century of political marketing in ‘quirky’ Queensland.