- 6 years ago
Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way that speaks their language and meets their needs. On today's show, Lynn Serafinn and her special guest Chris Arnold will explore the variety of 'new' consumers and mindsets emerging today. They'll take a look at the challenges brands face, and the factors that will ultimately determine whether they will win over ethical consumers or lose them.
Chris Arnold is one of the UK’s leading experts in ethical marketing, and author of "Ethical Marketing and the New Consumer".