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  • 3 years ago
Winning Clients and Influencing Luddites with Ernest Svenson

Winning Clients and Influencing Luddites with Ernest Svenson

In this Logikcull Cullcast, we chat with attorney Ernest Svenson about the thought process that led to his mid-career leap of faith, how attorneys can use widely available and inexpensive technology to attract clients, and why three pillars of messaging— authority, approachability, and authenticity — are essential to building a successful online persona.

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