In this week's podcast, we talk to Alok Shankar, one of the founders of Nudgespot.com, which is aiming to simpify the way businesses communicate with customers. He talks about his background and how he along with his co-founders came up with this idea and their path towards implementing the same

Alok talks about the current challenges businesses face and gives his gyan and wisdom to would-be founders on how to come up with a great idea (hint: the key is it needs to be an idea that people are willing to pay). He also has an excellent stress buster in the morning -- I bet you wouldn't guess this one till you listen to the episode!