Born in London and raised in Toronto, Adam was heavily influenced by the art, culture and underground house scene of both cities. With early roots as a drummer, Adam was instantly attracted to the rhythm of house music as well as the multi-cultural "One Love" vibe that the music and scene represented.
While attending the Ontario College of Art & Design (OCAD), Adam swapped his pencils for records and got into DJing and throwing parties. He left the design program early and co-founded a record shop, which quickly became one of the leading underground up-front shops in North America. This led to music production, radio shows, A&R, and residencies in some of Toronto’s landmark nightclubs, and performing in cities such as London, New York, Tokyo and Tel Aviv. Adam also owns Jellyfunk – a boutique Design & Music studio.