WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do  How - we are difference USP /  Differentiation    APPLE: Inspired leaders and organisations think act communicate from the inside-out   we make great computers beautifully designed action     Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently   The way we challenge the STATUS co is by our products   Beautifully designed, Easy to use, and User friendly   We just happen to make GREAT computers WANT TO BUY ONE?       Go back in history…   Julius Cesar  Alexander the Great Napoleon  Elon Musk     Inside - Out   GOLDEN CIRCLE   "People don't buy WHAT you do, they buy WHY you do it.”  ~ Simon Sinek   Inward view   Sticking to your own lane.   Yet a scalable WHY       LIMBIC - feelings NEO CORTEX - rationality      your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investo