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SE2 EP08: SCALING: through distribution - the options you have

SE2 EP08: SCALING: through distribution - the options you have

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…GROWTH and SCALE GROWTH is about SCALE …think markets …think households XFactor, Dragon Den, pervasiveness      There are three ways to scale your marketing and your reach: pertains especially if you sell your own products...   Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE) Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA

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