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How Food brand, Slawsa was Launched into 8,000 Grocery Chains & Restaurants [Physical Product Podcas

How Food brand, Slawsa was Launched into 8,000 Grocery Chains & Restaurants [Physical Product Podcas

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints. This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her.   Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: @physicalproductbusiness

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