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  • 2 years ago
Zildjian Cymbals Product Manager - Tony Lapsansky

Zildjian Cymbals Product Manager - Tony Lapsansky

"Cymbals are one of the best way for drummers to customize their sound. Picking cymbals out is a really special experience and it helps you create your sound... That's a really big deal for people who work here and are players at Zildjian." Tony hosts the most eclectic vocabulary to describe cymbals. "Lush, shimmering, flavours, shades, Distortion boost, White noise, raw aggression." Tony is responsible for Cymbals, Stick, Accessories and Gear at Zildjian His role as Product Manager has an artist relation focus, brand awareness, and marketing co-relationship. Tony creates his lists every day and eats his morning cereal from his desk. " A funnel, not a tunnel. Funnel your ideas down into prioritization. This has the biggest potential... This is what people are absolutely screaming for." Methods to the madness: Evernote, Google Docs Cymbals trends: bigger Diameter and darker crashes, hi hats, rides. Fewer cymbals. "There's so many directions we can go and there's never a shortage of idea