Sponsors - Telecommunication

We were tasked by BlackBerry to promote the launch of their Torch hand-set with an innovative and content-driven campaign. The solution: BlackBerry Radio. We commissoned exclusive content from music editorials Mixmag, Drowned in Sound and Boiler Room and hosted them on Mixlcoud. Each content pieces was embedded into an MPU and seeded across high-traffic music publishers via media buys. Consumers were encouraged to share the content across their social media via a simple prize mechanism, driving a huge amount of organic plays, re-shares, and comments

One of the key features of Sony Ericsson's last hand-sets was access to unlimited music via Sony's Enertainment Network. And what better audience to communicate this to than Mixcloud's? We ran a campaign of high-impact mastheads to tell everyone the good news